YouTube Best Practices for Service Providers
1) Reserve a YouTube.com URL to match your website.
It’s important that your business’ YouTube URL match your website’s URL in case you ever promote your YouTube channel in print materials or in your e-mail signatures. For example, for ServiceNoodle:
Even if you don’t plan on using YouTube immediately, sign up and grab that URL before someone else does!
Important: When signing up for your YouTube account, your “username” becomes your YouTube URL. So, in this example, ServiceNoodle.com has the username “servicenoodle”.
2) Use your business’ logo as your channel’s profile picture.
Odds are that if you are setting up a YouTube channel, your business is probably already utilizing other social networking websites where your logo is your profile avatar. Make sure that your use of logos/avatars is consistent across all your social networking profiles. To Upload your logo, go to Account > Profile Setup. You will need a square version of your logo.
3) Limit the description of your channel to one paragraph.
YouTube is not about reading. It is about watching videos and social networking. Don’t overwhelm your viewers with a lot of text. Keep your description limited to your sharpest, most condensed summary of what your business offers.
4) Use the colors of your logo to design your YouTube Channel.
Under My Channel > Themes and Colors > Show Advanced Option, enter the colors of your logo to brand your YouTube channel to match your logo and website design. Each color in your logo will have six-digits. If you don’t know what they are, ask your website editor or graphics designer. Learn more about web colors via the 4096 Color Wheel.
5) Add keyword “Tags” to your YouTube Channel.
Under My Channel > Settings > Channel Tags, add keywords relevant to your business and the services it offers (plumbing, catering, construction, etc). “Business” and “Small Business” are important tags, as well as your city and state. YouTube is now the second largest search engine in the world only after Google. Adding tags is very important!
6) Get subscribers by subscribing to other channels.
Do searches on YouTube for anything related to your business and and start subscribing. The more you subscribe to other channels, the more your channel (and logo) is out there on YouTube. This will eventually result in more exposure to your channel as well as new subscribers. If your business regional to a particular area, search for your hometown and subscribe to channels that are in your area.